According to data, 46.3% of the business owners try to generate their Business Leads through landing pages. This number is highly shocking. We cannot ignore the importance of creating a stunning landing page in 2024. As a business owner you need to know that a good landing page can work as a bridge between your marketing campaign and good conversions. Today, we are going to explore some of the best landing page design examples in 2024. From these landing pages you can take a lot of inspiration.
If you are a designer, a marketer, or a business owner you can’t ignore the importance of a good landing page designs, because creating a having good visuals and a good user experience on a page always engages the users and as a result, you notice higher conversion from the page.
If you don’t know why you should create a landing page and how to create it then keep reading this article till the end, and believe me if you follow all the landing page strategies mentioned in this article you can increase your conversion by 20%.
What Is A Landing Page In Digital Marketing?
Everyone wants to make their visitor a customer, and in digital marketing, you can make your visitor a customer by creating a good landing page. The term “Landing Page” indicates the page where users land on your website, in simple words when a user clicks your ads or any link from an email and visits a particular page on your website, that page is called the landing page.
The landing page of different websites has different purposes, for example, some websites want to sell their products while some other websites want users to sign up for their newsletter, and based on their requirements they build the landing page.
There are several things you need to check to create an engaging landing page such as focusing on one thing, Call to action, and keeping users on track, we will discuss these strategies later, and now we will understand the concept of a landing page in depth by taking an example.
Suppose you have a toy shop and you want to attract & tell people about your shop so they visit the shop and buy your products. In digital marketing landing pages do this same thing and they attract the users and tell them about your toy store. After visiting the landing page visitors from any link they will know about your toy products and buy them.
Why There Is A Need To Design A Good Landing Page?
The landing page tells the user what your website is all about. It is the first page that they see when they come from an email link, ad link, or social media link. So it is definitely important to create attractive landing page designs, below I mentioned some reasons that will clarify all your questions about why you should create a good landing page content:
- Welcoming & Clear: The landing page is the welcoming page of your website so please build the landing page in a way that the user feels comfortable. At the same time, the landing tells the user what service or products you offer.
- Focus On The Goal: Every landing page has a particular goal and this focus helps the user to understand what they can do next. For example, after visiting on some landing pages you will see a signup button for their newsletter.
- Easy To Understand: A great landing page has attractive pictures and simple words so they can understand what they need to do next.
- Guide People: A good landing page helps people to finid them about what they are looking for on the site quickly.
- Make People Happy: A good landing page helps users with what they need and as a result, they feel happy and return to your site after some time.
Landing Page Design Guidelines:
If we compare our website with a home then the landing page of the website will be the door of that home. When any user visits a website then whether they should stay on that site or leave the site can be decided through a landing page. Here, I mentioned some of the guidelines that most big businesses follow and apply on their landing page:
Simple, Clear & Fast
On landing pages, you need to use clear words and simple pictures so that the user can understand what they need to do. For example, if you want that an user should buy anything from your landing page then use simple words like “Buy Now”.
Secondly, you need to take care of the speed of your landing page, if the page is taking too much time to load then the user will leave the page. You can decrease the landing page icon size and use small images so that the page load faster.
Strong Headline & Colors
The first thing that a user reads on a page is the headline, so you have to make the headline big and it should be interesting. On the other hand, using bright on the landing page will attract the user, but don’t use too many colors because it can overwhelm the user.
Showing Trust
There are several fraud companies exists on the internet so that’s why it becomes important & relevant to show trust to the user from your landing page. You can add reviews or badges to show that this page and website are trustworthy.
Text & Changes
Sometimes a website theme or design does not look good with a particular typography, so you can use different types of text and make them bold to see which text and design is working perfectly on your websites landing page.
Mobile Friendliness
According to data, more than 80% of websites on the internet have done mobile optimization on their site this is because most users access the website from mobile devices, so you need to make sure that your landing page is mobile-friendly. Contact Xenmag for the best landing page design examples.
How To Design A Good Landing Page & Where To Create It?
Many designers & business owners are confused, how they can create a good landing page, whether you want to create a landing page for an HTML website or a landing page for a WordPress website, you can create it from different user-friendly interfaces without any coding knowledge. We will discuss all necessary landing page design examples you need to know in this article.
Some of the popular user-friendly interfaces are unbounce.com, instapage.com, wix.com, squarespace.com, and leadpages.com. After visiting these landing page template platforms you need to plan your landing page features such as defining your goal and crafting a compelling message.
Secondly, you can use the pre-designed landing page templates here and optimize your landing page elements like visuals, layouts, and mobile friendliness.
After that, you can connect your landing page with your marketing tools track the landing page performance, and check where you can improve.
Best Landing Page Design Ideas That You Can Follow
Creating an attractive landing page can be complicated stuff for the first time, therefore here I have mentioned some websites’ landing pages from different industries, you can visit these landing pages and take landing page inspirations.
XENMAG
XENMAG is a digital marketing agency and you can follow this landing page and learn how to use the best color combination and show trust from the landing page.
Doordash
If you want to create a landing page for your E-Commerce business then you can follow the Doordash landing page, they use a hero image and show delicious foods on their landing page.
Shopify
If you want to create a landing page about a SaaS (Software as a Service) product then you can follow their landing page, this landing page is clean and user-friendly.
HubSpot
The HubSpot landing page is all about webinar registration and they use attractive images related to the webinar topic
Wistia
If you want to create a landing page about a free trial offer then you can follow this landing page and they use bold color and a progress bar to create an urgency for the free trial offer.
Does A Landing Page Affect SEO?
A landing page can affect your SEO (Search Engine Optimization) in a both positive and negative way. Creating a well-optimized landing page can increase your website’s traffic and increase user engagement metrics.
However, creating a landing page with slow loading times, confusing navigation, and irrelevant information can increase the bounce rate and this will affect the SEO negatively.
Conclusion
At the end of this article, I want to tell you that in 2024 you need to make sure that your landing page is easy to read with clear and simple language and besides that use attractive images and bold headlines to grab the attention of the user.
Always keep in mind that users want fast answers, so make sure the page is mobile-friendly and works on different devices. By following these tips you can create an attractive landing page and drive conversions.
However, if you need landing pages as per your requirement then contact XENMAG now! Here we will understand your business. We create various landing page design examples for you. Based on that you choose a landing page for your business that will increase your traffic and drive more conversions.
Read Another Blog on Digital Marketing: How To Do WhatsApp Marketing Campaign: Examples and Tools.
