When’s the Best Time to Run Instagram Ads? Find Out Now!

In this current digital era, Instagram has become such a powerful platform for all businesses. Because of Instagram businesses can now reach a much wider audience. Many people think Instagram is just a photo-sharing app, which is not true at all, it’s a place where brands connect, promote & grow. 

As a business owner if you want to grow your business on Instagram then one thing you need to keep in mind is timing. In today’s guide, we will explore some of the best practices for running Instagram ads and besides that also discuss the best time, duration, and frequency of Instagram ads. 

So, What’s The Best Time To Run Ads On Instagram? 

In general, running ads between Monday and Friday is considered good because people are more likely to be active on social media during the weekdays. On the other hand, weekends can be less active for some industries, but they can be effective for reaching people who are relaxing at home or spending time with friends and family.

So, depending on whom you are targeting you can decide the perfect time to run ads. However, if you’re not sure about your targeted audience, you can follow the table below to run ads daily.

What’s The Best Duration For Instagram Ads? 

When it comes to running Instagram ads then the duration of the campaign plays a crucial role. The actual duration primarily depends on the advertising goals. For instance, if you are promoting an event or giving a limited-time offer then the campaign duration between 3 to 7 days works the best. On the other hand, if you are looking to build brand awareness then a longer campaign between 10 days to 4 weeks works the best. 

Running a campaign for too long, however, can lead to “ad fatigue,” where users become bored with seeing the same content repeatedly. Because of this, it is essential to maintain the right balance. 

The majority of businesses achieve success by running Instagram paid promotions for about 1-2 weeks for most products or services.  

How Many Days Should You Run Instagram Ads? 

There is no specific answer about how many days to post ads on Instagram because every business has different requirements. However, most experts recommend running ads for a minimum of 3 days to gather enough data and make proper adjustments. Moreover, if any campaign aim is to drive traffic to the website then 5 to 10 days campaign is needed. 

This duration allows your Instagram Ads company to analyze performance metrics and optimize for higher returns. Moreover, running ads for at least 5 days helps Instagram’s algorithm learn more about your target audience, it improves the overall efficiency of your ad spent. 

What’s The Best Frequency For Instagram Ads? 

Frequency refers to how often users see your ad during a campaign. The perfect frequency for Instagram ads ensures that your target audience sees your ad enough times to take action but not so much that they get irritated. A frequency of 1.5 to 2 impressions per user per day is often ideal for most businesses.

Frequency is an important parameter because if you are running an Instagram reel promotion then you dont want your audience to be overwhelmed by too many exposures in a short time. The frequency of the Instagram ad actually depends on your goals and the type of product you’re offering. 

How Can I Run Better Instagram Ads? 

Primarily there are 5 important things that you need to keep in mind to run better Instagram Ads. Here are the things: 

• Target The Right Audience: Always use Instagram’s targeting features to reach users based on age, location, interests, and behavior. The more specific your targeting the better your ads will perform. 

• Use High-Quality Visuals: Instagram is an eye-catching platform therefore the ads must be eye-catching too. So, whether you are using images, videos, or Instagram reel promotion, the high visuals quality content is essential.  

• Write Compelling Captions: Besides eye-catching visuals, the captions also should be engaging. Always keep the captions short and keep in mind that the captions should convey your message and include a CTA. 

• Experiment With Ad Formats: Instagram offers different types of ad formats such as stories, carousels, and other formats. So, do experiment with these ad formats and notice what works best for your business. 

• Optimize Your Budget: Work closely with your Instagram marketing agency to ensure you’re spending wisely. Testing different budgets can help you find the most cost-effective way to run your campaigns.

How To Improve Instagram Ad Clicks? 

Increasing the click-through rate (CTR) on your Instagram paid promotion is crucial to getting more traffic to your website or landing page. Here’s how you can enhance your ad clicks:

1. Use strong calls to action (CTA): Encouraging viewers to “Swipe Up,” “Learn More,” or “Shop Now” can guide users toward the next step. A clear CTA is vital for driving engagement and clicks.

2. Focus on visuals: Bright, bold images or videos with a clear focal point can capture user’ attention as they scroll through their feed.

3. Test different ad placements: Ads can appear in various places on Instagram, such as the main feed, Stories, and Explore page. Test different placements to see where your audience is more likely to engage.

4. Refine your targeting: If your ads aren’t getting clicks, it might be due to poor targeting. Narrow down your audience by focusing on demographics and interests relevant to your product.

5. Use Instagram Stories: Ads in Instagram Stories have been found to have higher engagement rates. Consider using this format for better CTRs.

To know more about Instagram ads you can check out XENMAG’s Instagram ad service details. 

Instagram Ad Types

Instagram offers 6 different kinds of ad types and among those 6 are the most common types here I have mentioned those 6 types of ads:

• Photo Ads: These are simple, static image ads that appear in users’ feeds.

• Video Ads: These ads can last up to 60 seconds and offer more storytelling options than photo ads.

• Carousel Ads: Users can swipe through multiple images or videos in a single ad.

• Instagram Stories Ads: These appear between users’ stories and are full-screen, vertical ads that offer an immersive experience.

• Explore Ads: These show up when users browse the Explore tab and help reach a broader audience.

• Reels Ads: As a popular new format, Reels allow for short, engaging video content, which can be a powerful tool for Instagram reel promotion.

Each ad type has its strengths, and a good Instagram marketing agency like XENMAG can help you select the right one based on your specific marketing goals. XENMAG is the best Instagram Marketing Agency in India,  XENMAG’s Instagram marketing agency pricing is affordable. If you want to know the Instagram advertising prices then check out XENMAG’s Instagram marketing services. 

XENMAG The Best Instagram Advertising Agency  

When it comes to Instagram advertising, XENMAG is one of the best agencies. Here’s why: 

• Expertise in Instagram Ads: XENMAG has extensive experience in managing Instagram Ads. Whether it’s choosing the right Instagram ad types, optimizing Instagram advertising prices, or creating engaging content, our team knows what works best. 

• Customized Campaigns: XENMAG creates customized campaigns and ensures that your ads are shown to the right audience at the right time to run ads on Instagram.

• Transparent Pricing: XENMAG offers competitive Instagram marketing agency pricing,  and we offer Instagram ad service at affordable rates.  

• Comprehensive Strategy: XENMAG provides a full Instagram ads service including ad creation, targeting, and optimization. Whether you’re looking to run Instagram reel promotion or post ads on Instagram for e-commerce we cover everything. 

• Proven Results: XENMAG helped 127 businesses grow on Instagram and increased their visibility, engagement, and sales.  

In the end, running an effective Instagram ad campaign requires an understanding of the best practices for duration, frequency, and format. XENMAG, the top Instagram marketing agency, can guide you through this process, offering the expertise and tools needed to ensure your campaigns are a success. Whether you’re looking to increase brand awareness, drive website traffic, or promote a specific product, XENMAG is the Instagram Ads company you need.